Elsie Fest is a first of its kind, outdoor music festival celebrating tunes from the stage and screen. Taking place on Pier 97 in New York City,  acts performed songs from their own musical properties, in addition to some of their favorite pop songs. Starting with the broadway-inspired logo treatment, a festival-style brand identity was created and rolled out in to an official line-up poster, web and social media graphics, and limited-run merch including T-shirts, tote bags, posters, VIP laminates and more.