The CAA Young Parties are Creative Artist Agency's only events that are open to the public, where more than 1,000 celebrities, entertainment and sports industry professionals help raise money to support local charities in Hollywood, Nashville, New York, and for the first time this year, London.
A unified identity was created for all four cities, each with it's own microsite hosted at a main URL, allowing the user to easily navigate to their own city, but also have the ability to check out what the other cities are doing as well. Custom logos, color palettes, and patterns were created for each city, all connected with indigo and pink as primary colors.
The Young Hollywood Party, held at Greystone Manor, helped to raise funds for Communities In Schools - Los Angeles. The custom red pattern features LA-inspired icons of palm trees and sunglasses.
The Young Nashville Party, held at The Rosewall, helped to raise funds for Communities In Schools - Tenessee. The custom day glow green pattern features Nashville-inspired icons of acoustic guitars and the iconic Bell South building.
The Young New York Party, held at Marquee, helped to raise funds for City Year. The custom neon yellow pattern features NYC-inspired icons of taxi cabs, boom boxes, and the famed Chrysler building. Pattern design: Laci Jordan.
The Young London Party, held at Tape - London, helped to raise funds for Nordhoff-Robbins. The custom electric blue pattern features London-inspired icons of Big Ben, The London Eye and double decker tour busses. Pattern design: Laci Jordan.