Work first began with Heidi Bonesteel and Michelle Trout when the pair were working from their home-office in the Pacific Palisades. Their original brand identity was centered around an antique wood-carving, and featured two small birds used to represent the ladies and convey the vibe of their Southern California-inspired aesthetic.





A few years later they returned with new high-end hotel clients, new office spaces, and new partner Jill Hall. The three partners took the opportunity to rebrand with an all new identity featuring a modern, geometric logo, revamped color palette, and signature pattern - more representative of the high-end clients they're now servicing.